40% YoY traffic growth | 💰 $875K+ in annual affiliate revenue | 🌟 2.8 million social exposures | 🎯 120% campaign delivery vs. target
🔹 Challenge: Drive consistent, high-converting traffic through organic channels.
🔹 Strategy:
✔️ Developed a full-year SEO + content strategy targeting high-intent keywords
✔️ Created long-form affiliate content optimised for CRO (heatmaps, A/B testing)
✔️ Designed email funnels and lead magnets to drive email list growth
🔹 Results:
📈 40% YoY traffic growth
💰 $875,000+ in affiliate revenue in one year
📧 40% avg. email open rate | 3.5% CTR
"Caitlin did an outstanding job on a content and SEO strategy audit for Expat Focus – her analysis was in-depth, comprehensive and practical. Highly recommended."
🔹 Clients: Samsung, Unilever, Johnnie Walker
🔹 Challenge: Deliver high-performing, on-brand influencer activations across global markets.
🔹 What I Did:
✔️ Led a team of 12 full-time staff + 25 freelancers across Europe, Asia & the Americas
✔️ Built a global influencer network from 400 to 1,200 creators in under a year
✔️ Developed team KPIs, managed delivery and reporting to board-level stakeholders
✔️ Oversaw influencer outreach for Dove’s “Real Beauty Sketches” campaign — one of the most-shared viral ads of the decade, and a Guinness World Record holder for most viewed ad in 2013
✔️ Scaled campaign output 3x YoY, halving turnaround time
🔹 Results:
🌟 2.8 million social exposures in a single campaign
🎯 120% average campaign delivery vs. target
📊 3x campaign output increase in one year
"Caitlin built the Publisher Activation team into one of the most vital cogs of Unruly’s value proposition. She left a fantastic legacy."
🔹 Clients: Veerah, Domestic Abuse NGO, Global Consultancy (under NDA)
🔹 Challenge: Create compelling, brand-aligned content to establish thought leadership and drive engagement.
🔹 What I Did:
✔️ Ghost-wrote LinkedIn content and long-form thought pieces
✔️ Researched and wrote materials science explainer for Veerah’s Materials Library (Apple Leather)
✔️ Wrote a policy piece for a domestic abuse charity to present to UK Parliament
🔹 Results:
✔️ Articles achieved strong engagement publicly (under NDA; stats available upon request)
✔️ Internal feedback highlighted accessibility + authority of tone
"She's a natural leader — calm, confident, and highly strategic."
I bring a rare mix of strategic thinking, creative storytelling, and data-driven performance. I’ve built brands from scratch, scaled global teams, and delivered results that speak for themselves. Whether you’re a creative startup or a growing ethical brand, I’ll help you find your audience — and make them care.
🌿 Ethical fashion, sustainable brands, mission-driven companies
📈 Growth-stage startups looking for traction, not vanity metrics
🎭 Creative + culture projects (brands shaping a new narrative)
Apple leather explainer for high-end shoe brand
GPS Tag Policy Piece (Domestic Abuse Charity, sent to MPs)
Vegan Amsterdam Guide (High-performing affiliate content featuring Booking.com)
📊 Marketing Strategy: SEO, Email Marketing, CRM, Paid Social, CRO, Influencer Marketing
🖌️ Platforms: Google Analytics, SEMRush, Mailchimp, ActiveCampaign, Elementor, Canva, GSC
✨ Extras: Copywriting, Brand Development, Social Campaigns, Team Leadership, AI tools (ChatGPT, Hemingway)
Big idea? Bold mission? I’ll help you make people care — and click.
© Copyright Caitlin Galer-Unti 2025